Introducing…. Max Lawrence…. maroc-o-phile
For the first in a new series of interviews with maroc-o-philes, I had the opportunity to interview Max Lawrence. His company, Lawrence of Morocco is the latest in a long line of family businesses focused on Morocco and is a Morocco specialist tour operator, a film, TV and photo-shoot production company and an event agency.
Max and his father, Chris, share two generations of passion for this wonderful country and have come a long way since Chris drove in 1966, hot on the heels of the hippes, in a Fiat 500 from London to the Atlas mountains to research skiing holidays. More than 50 years later, their businesses have come and gone and their interests have changed, but their love for Morocco has never ebbed.